Bicycle Design Brief

Word up,

You've been selected by the bicycle brand Specialized to create a new bicycle aimed at women aged 20-40 years for sale in 2020. The product should be for use on the race track and improve comfort.

Although your work should take into consideration all areas of the design process, particular attention should be paid to the durability and ergonomics of the proposed design concept. The final solution should have a retail value of $1000 or less.

You have 48 hours to complete and submit this design brief. Your presentation should be digital and include free hand sketches and 3D rendered visuals.

You crazy! This brief makes no sense?

These briefs are random so, sure, maybe every now and again you'll receive a duff one that doesn't make sense.

If that's the case maybe there are parts of the brief that you like, adapt it, try swapping a few things around.

If you really don't like your brief, just generate a new one. Remember this is just to kickstart your imagination.

Generate New Brief